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About Gardenstead

A home for the world's gardeners

Gardenstead started with a simple belief: gardening is better together. Today we bring gardeners, creators, experts and brands together: online, on screen and in real gardens all over the world.

120+countries, one community

What we're for

Gardening is practical, seasonal and deeply personal. Over a billion people do it, on balconies, allotments, windowsills and farms. We're bringing every part of that life together in one place: somewhere to learn, to meet up, to share what you grew, and to find the people who grow like you.

How we got here

Planted small, growing fast

Where it started

A community first

Guides, how-tos and garden tours shared by our community since 2019. Hundreds of them are still read today.

Then

The app

A free app for iOS and Android: groups, events, discussions, garden weather and a Plant Library.

Then

Creators as co-founders

Jamie Walton and Patrick Vernuccio joined to shape Gardenstead with the people who already follow them.

Recently

Our first gathering

The first Gardenstead meet-up, in Australia, sold out in an hour.

Next

The UK, Toronto, and more

Gatherings in the UK and Toronto, then membership and a marketplace of products gardeners can trust.

What we believe

Four things we won't compromise on

They shape every feature in the app, every gathering and every guide we publish.

Gardening is better together

Every feature starts with a person on the other end: a neighbour, a host, a creator, a swap partner.

Advice should fit your garden

What works in Suffolk may not work in Sydney. We organise advice by growing zone and season.

Real gardeners, real advice

No AI feeds and no algorithms deciding what you see. Just people sharing what actually grew.

Free to start

The app is free, and most of what we publish always will be. Join in without paying a penny.

Our co-founders

Led by gardeners you already know

More than 5 million people already follow our creators. Now they're building the place those gardeners can meet.

The team

The people behind the plot

A small team across the UK and Canada. Hover or tap a card to flip it.

Jamie Walton
Nettles & Petals

Top 10 global gardening creator with a 2.8M audience. Brand ambassador and Sunday Times bestselling author.

Jamie Walton

Co-founder & creator

Patrick Vernuccio
The Frenchie Gardener

Top 10 global gardening creator with a 2.2M audience. Formerly at Netflix and PlayStation.

Patrick Vernuccio

Co-founder & creator

Dave Friesema
Investor & board director

Executive and entrepreneur. Former CEO of Sleep Country Canada.

Dave Friesema

Co-founder

Srin Sridharan
Investor & board director

Private equity and M&A background. Formerly at BCG and Gluskin Sheff, with 10 years in M&A and venture investing.

Srin Sridharan

Co-founder

John Barrack
Investor & board director

Lawyer, entrepreneur and gardening community builder.

John Barrack

Co-founder

AD
Commercialisation & marketing

Leads commercialisation and marketing, with deep expertise across the gardening industry and media.

Ashley Day

Executive, Commercialisation & Marketing

Ramya Kumar
UX & product design

Designs the Gardenstead app and website, from events and the morning lap to the harvest log.

Ramya Kumar

Product Leader

Natasha Morgan
Community

Community strategist and manager, and a gardening content creator and author.

Natasha Morgan

Community Development Lead